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Director, WayPoint Initiative

Vice President, Community Impact



Community Impact


Regular — Full Time — Exempt

About United Way of the Bluegrass

United Way of the Bluegrass (UWBG) works to create the opportunity for all community members to have a better life. We focus on the building blocks of a good life — a quality education, financial stability for individuals and families, and good health. The work of UWBG focuses on strategic initiatives, public education, advocacy, outcomes and evaluation, development and strengthening of partnerships/ collaborations, convening resource mobilization and investment, and backbone and engagement strategies and activities. We bring together the voices, the expertise, and the resources to define, articulate, and implement a common agenda for change for our region. That is what it means to "Live United" in Central Kentucky.


The role of the Director of WayPoint Outreach and Engagement is to provide oversight and develop and implement the WayPoint Initiative within historically under-resourced communities across the Bluegrass Region in accordance with UWBG’s vision. The Director works to expand the initiative by establishing business‐to‐business relationships through networking with community providers and creating a network for social service referrals and partnerships for clients.

UWBG’s WayPoint Centers are sites in and around the neighborhoods they serve. Each center provides services that are custom tailored to its neighborhood and are staffed by professionals who are intimately familiar with the needs of the community. Waypoint Centers will serve as a neighborhood resource that is anchored in family financial success and stability, coupled with bundled social services, and supported by a robust coalition of agencies working toward a common goal to empower families and individuals.

The Director reports directly to the Vice President, Community Impact (VPCI). The Director will assist the Vice President in developing plans, policies, and procedures, as needed, to effectively carry out the center’s initiatives.


Stability: Basic needs are met; physical and mental health is good, and family/ individual can meet future needs based on a budget.

Growth: Family/individual has acceptable credit, debt within limits, exceeds a hand-to-mouth budget, earns a sustainable wage and kids are thriving.

Empowerment: Family/individual owns at least one asset, is saving for the future and is on-track to meet economic goals.




  • Provides oversight and support for a highly skilled team of WayPoint Managers who will report directly to the Director

  • Coaches staff members for success by providing the resources and feedback to ensure each team member understands how to achieve personal and organizational goals

  • Creates goals for WayPoint Centers that are in line with UWBG’s vision for the program and aligns the resources needed to achieve that vision

  • Provides staff support for Centers at times when center staff may need additional capacity to fulfill their daily mission effectively

Program Management

  • Will annually update any departmental operating processes and create additional procedural documents as required.

  • Maintain the system for collecting program data from WayPoint partner agencies.

  • Collaborate with leadership to establish a model to demonstrate program effectiveness and measurable outcomes.

  • Gather statistical information, as required by funding sources, and report on program effectiveness.

  • Develop a plan for continued program management to ensure the sustainability of the programs

  • Determine needs (both financial resources and staff resources) for long-term sustainability.

Outreach and Engagement

  • Operate as the organization’s first point of contact to the public for all needs related to the WayPoint Initiative.

  • Identify opportunities to participate in community organizations, committees, and councils that will lead to the realization of UWBG’s Community Impact goals and increase community awareness of our work and brand.

  • Establish new WayPoint partnerships and expands on existing partnerships to grow the portfolio of programming available to WayPoint clients both on-site and off.

  • Plans and executes WayPoint events in conjunction with volunteers that will provide services to the community and expand awareness of the WayPoint Initiative.

  • Leads VIP tours of WayPoint facilities in coordination with WayPoint Managers.

  • Travels with Resource Development staff to worksites and donor meetings and relays the importance and efficacy of the WayPoint Initiative to potential donors effectively and compellingly. (Upon approval of VPCI).

  • Represent WayPoint and UWBG in media appearances in coordination with UWBG Leadership and Marketing staff.

  • Serves as a thought partner to the VP of Community Impact in all matters related to the WayPoint Initiative.

  • Develop and implement innovative activities to address gaps in services related to Education, Financial Stability, and Health.

  • Develop long-term measurable goals and make the case for continued support based on proven results.

  • Other duties as assigned.


❖ MISSION-FOCUSED – A top priority is to create real social change that leads to better lives and healthier communities. This competency drives performance and professional motivation.


❖ RELATIONSHIP-ORIENTED – Understands that people come before process and is astute in cultivating and managing relationships toward a common goal.


❖ COLLABORATOR – Understands the roles and contributions of all sectors of the community and can mobilize resources (financial and human) through meaningful engagement.


❖ RESULTS-DRIVEN – Dedicated to shared and measurable goals for the common good, creating, resourcing, scaling, and leveraging strategies and innovations for broad investment and impact.


❖ BRAND STEWARD – A steward of the brand and understands his/her role in growing and protecting the reputation and results of the greater network.



  • Drive for Stakeholder Success

  • Effective Communication

  • Adaptability and Change Management

  • Cross-Functional Capability and Collaboration

  • Sound decision-making and analytical skills



  • Bachelor’s Degree from an accredited institution and five years of progressive work experience.

  • A Minimum of three years’ work experience in human social services, non-profit, or business-related work is required

  • A minimum of two years of supervisory experience is required

  • Strong project management skills with timely and consistent attention to follow-up

  • Self-starter who requires minimum supervision preferred

  • Personal leadership within a team environment, multi-tasker, self-motivated and takes initiative, shares credit, and takes responsibility for actions

  • Strong organizational and time-management skills

  • Computer literacy, particularly in Microsoft Office

  • Excellent oral and written communication skills

  • Sound interpersonal skills and demonstrated ability to work with diverse groups

  • Is flexible and willing to work occasional nights; Saturday shift sometimes required.

  • Proven management skills and successful oversight of health and human service programs

  • Demonstrated skills in budget review and analysis, program, and financial assessment preferred


  • Valid Kentucky driver’s license is required, as well as access to a reliable, insured automobile to be used for work-related travel in the Central Kentucky area

  • Mental Health first-aid certification within the first 6 months of hire


The employee must regularly communicate clearly, in oral and written formats, with others in person, over the phone, and via other devices. The employee must be able to transcribe, read extensively, prepare, and analyze data and figures, and operate a computer and other standard office machinery. The employee must be able to lift, carry, push, and/or pull objects weighing up to 25 lbs.

Must be willing to occasionally work a non-standard work schedule including nights, weekends, and other unusual hours.


Any candidate offered a position may be required to pass pre-employment screenings as mandated by UWBG. These screenings may include a national background check, language testing, and Motor Vehicle Record (MVR) review. A writing sample will be required of final candidates.


Our robust benefits package includes 100% employer-paid premiums on employee-only health, dental, and vision plans; 3%-6% employer contributions to 401(k), employer-paid life/STD&LTD insurance; generous parental leave policy, PTO, and more. Starting salary range is $48,756-$56,069/annually.



Please apply using the form below.

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