top of page


Marketing & Engagement, Coordinator

Director, Marketing & Engagement



Resource Deveopment


Regular – Full-Time – Non-Exempt

About United Way of the Bluegrass

United Way of the Bluegrass (UWBG) works to create the opportunity for all members of our community to have a better life. We focus on the building blocks of a good life — a quality education, financial stability for individuals and families, and good health. We bring together the voices, the expertise, and the resources to define, articulate and implement a common agenda for change for our region. That is what it means to "Live United" in Central Kentucky.



The Marketing & Engagement Coordinator is an innovative thinker who works under the direction of the Director of Marketing and Engagement on the responsibility of the corporate image of the organization through product development, public relations, marketing, communication, and special events. The Marketing & Engagement Coordinator is responsible for marketing, communications, volunteer management, social media, and event management to inform the community about UWBG events, and inspire opportunities to engage as donors, volunteers, advocates, and partners. This person works closely with staff, volunteers, and vendors to advance our fundraising and impact goals. The successful candidate must be an effective and positive communicator, able to manage concurrent projects and offer creative solutions. The individual should have strong writing skills to manage the execution of the marketing and communication strategies.

Areas of focus include internal and external communications, special events, volunteer management, and community affairs.



  • Develop and update marketing plans and special events calendar, with short- and long-range goals.

  • Develop and distribute press releases and marketing correspondence.

  • Maintain media database and relevant contact lists for marketing and volunteers.

  • Coordinate and monitor all event timelines to ensure all deadlines for events and marketing are met

  • Volunteer Management, which includes but is not limited to:

    • Organizing volunteers for events;

    • Develop corporate volunteer engagement;

    • Coordinate special event volunteer needs;

    • Build rapport with past and new volunteers;

    • Manage volunteer database (Volunteer Hub).

  • Gather data for event calendars, annual reports, and requested marketing information.

  • Coordinate event timelines and deadlines.

  • Draft initial press release and email materials for campaigns (e.g., Sweet Dreams, Day of Action, etc.).

  • Send marketing materials for proofing and to print.

  • Attend agency fairs, business mixers and community events throughout the ten counties we serve.

  • Assist with campaign as needed or required.

  • Collaborate with co-workers as it relates to events, marketing, and volunteers.

  • Manage and execute in person, virtual or hybrid fundraising events (i.e., annual Sweet Dreams event, Golf Tournament, etc.) to meet revenue goals, inspire engagement and provide high quality guest experiences.

    • In conjunction with the Marketing Director:

      • Facilitate event planning such as: logistics, vendors, volunteers, committee/staff tasks, digital platform, materials & promotion, sponsor/donor outreach & recognition, and budget/event analysis;

      • Support for external fundraising events with community partners as needed.

  • Provide team support for outreach & recognition events as needed.

  • Support community outreach, campaign/donor development, community impact and operations as needed to fulfill United Way’s mission and goals.

  • Champion the UWBG brand by serving as brand ambassador for all UWBG products and services.



❖MISSION-FOCUSED – A top priority is to create real social change that leads to better lives and healthier communities. This competency drives performance and professional motivations.


❖RELATIONSHIP-ORIENTED – Understands that people come before process and is astute in cultivating and managing relationships toward a common goal.


❖COLLABORATOR – Understands the roles and contributions of all sectors of the community and can mobilize resources (financial and human) through meaningful engagement.


❖RESULTS-DRIVEN – Dedicated to shared and measurable goals for the common good, creating, resourcing, scaling, and leveraging strategies and innovations for broad investment and impact.


❖BRAND STEWARD – A steward of the brand and understands his/her role in growing and protecting the reputation and results of the greater network.



❖GENERAL MARKETING ACUMEN: NUTS AND BOLTS OF MARKETING – takes a strategic, long-range view, sees the big picture, and identifies with the wants and needs of United Way’s diverse stakeholders (donors, volunteers, advocates, community partners, news media and others). Uses integrated storytelling techniques to tell the United Way story, shares key messages and engages and influences key stakeholders in a compelling and influential manner.

❖PRODUCT MANAGEMENT: TAKING IMPACT PRODUCTS TO MARKET – promotes United Way strategy to support the mission by using the product management process to frame and package “community-building strategies” into products. Packages products to be attractive, appealing, and “sellable” to increase engagement and commitment of current and new supporters and donors.

❖CREATING BRAND EXPERIENCE FOR EVERYONE (Individuals, Donors, Partners) – brings the United Way brand to life and enables everyone who interacts with United Way to experience the power of our mission. Recognizes and acts on the needs of external and internal customers. Focuses on building sustainable relationships with donors through a brand experience designed to create positive sentiment and behavior change – to increase brand commitment.

❖EFFECTIVE AND ENGAGING COMMUNICATION – is an effective and passionate communicator, articulating the United Way message in a way that inspires others to act in service to the organization and the community. Designs, shapes and executes a comprehensive, multi-faceted donor and stakeholder plan that supports the organization's strategy and objectives, builds relationships with key audiences, and works to position United Way as the leader in community impact.

❖DONOR INFLUENCE – uses data to plan and execute strategic marketing and communications activities and materials in support of the development and engagement of donors. Develops and manages messaging image and positioning of the United Way brand to donors. Partners strategically with CI and RD professionals and others to obtain information relevant to donors and to create and feedback materials and products that create a positive sentiment, behavior change and brand commitment among prospective and current donors.

❖VOLUNTEER ENGAGEMENT – creates a brand experience that attracts, engages, and retains volunteers. Brings the United Way brand to life so that prospective and current volunteers experience the power of the United Way mission. Is attentive and responsive to the needs of volunteers. Partners strategically with CI and RD professionals and others to obtain information relevant to volunteers and to create and feedback materials and products that create a positive sentiment, behavior change and brand commitment among prospective and current volunteers.



  • Associate degree, or equivalent experience in Communications, Marketing, Journalism, or related field.

  • 1-3 years in customer service, communication, marketing, journalism, or related field preferred. (Internship experience accepted).

  • Excellent oral and written communication skills in person and on the phone.

  • Effective and engaging presentation skills.

  • Ability to work in a dynamic, inclusive team environment with a community-centered philosophy.

  • Professional, positive, and friendly interpersonal and customer service skills. Commitment to equality, kindness, integrity, and confidentiality at all times.

  • Adaptable with strong multi-tasking & prioritizing skills.

  • Able to work both independently and with teams of staff and volunteers.

  • Knowledge of social media industry trends and best practices.

  • Experience planning and executing special events preferred.

  • Experience managing volunteers preferred.

  • Able to independently and pro-actively work on key projects. A great deal of initiative and self-direction is essential to this position.

  • Experience in mission-driven marketing communications – nonprofit experience strongly preferred.

  • Skilled in establishing and maintaining effective working relationships both internally, across the organization and externally with vendors, media partners and other stakeholders.

  • Attention to detail and ability to write, edit and respond quickly.

  • Proficient in Microsoft Office Suite (Outlook, Word, Excel, PowerPoint) and Google Suites a must.

  • Experience with mobile giving platforms and text-to-give programs, strongly preferred.

  • Valid KY driver’s license required.

  • Must be able to work evenings and weekends occasionally.


This job operates in a professional office environment. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets, etc. This position will be primarily based out of the central UWBG office, hybrid work is possible with Director approval.


This is a full-time position, Monday through Friday, 37.5 hours per week. With occasional evenings and weekends leading up to and during events. Flexible daily hours may be available year-round. Daily work schedule and any flextime hours must be approved by the department head. 


The employee is regularly required to communicate clearly, and exchange accurate information interpersonally or through communication devices. Must be able to learn new systems and procedures, prepare and analyze data and figures, constantly operate a computer and other standard office machinery. The position requires occasional movement throughout the office to access files, papers, or move supplies weighing up to 20lbs. Valid Kentucky driver’s license required as well as access to reliable insured automobile to be used for work-related travel in the Central Kentucky area. Must be willing to occasionally work non-standard work schedule including nights, weekends, & other unusual hours. 


Any candidate offered a position may be required to pass pre-employment screenings as mandated by UWBG. These screenings may include a national background check, and Motor Vehicle Record (MVR) review.


Our robust benefits package includes 100% employer-paid premiums on employee-only health, dental, and vision plans; 3%-6% employer contributions to 401(k), employer-paid life/STD&LTD insurance; generous parental leave policy, PTO, and more. Hourly rate - $17.90-$20.51



Please complete the application below.

bottom of page